Founder of Kotoli, an agency specializing in helping international businesses enter and succeed in the Japanese market, from higher-level strategic positioning, business management, and market fit, to more tactical marketing implementations such as ads, SEO, content marketing, and localization.
I’m writing this blog post because one of the businesses I’ve been supporting in Japan asked me to gather details about the situation. As I learned more about it, I felt it was important to spread the word. The amendment,… Read More »What’s happening with the Japan Business Manager Visa (and its implications for the Startup Visa holders)?
Affiliate marketing is a big deal in Japan. It allows businesses to expand their reach exponentially, and even individuals with minimal influence can start earning money. With the right approach, both sides can run their efforts in an automated way.… Read More »Crushing challenges in affiliate marketing in Japan: 4 Lessons
Japanese society goes hand in hand with the IT revolution, supported by strong IT literacy and high internet penetration. Exploring the intricacies of Japanese web search can significantly enhance your online presence in Japan. Understanding the Japanese web search landscape is… Read More »New to Japanese web search engines? Let’s break it down
Understanding and mastering Japanese SEO isn’t easy, but I’ll make it as digestible as possible. I’ll walk you through the key points, using real-life examples to keep things clear. The good news? You don’t need to be fluent in Japanese… Read More »5 essential tips for boosting your Japanese SEO game
Are you thinking of entering the Japanese market? You’ve come to the right place. You might be wondering where to start. Japan is a unique country with a business landscape full of complexities, but don’t worry. I’ll break down what… Read More »Japan market entry strategy that drives long-term success
Breaking into the Japanese B2B market? It’s not as simple as translating your website and sending a few cold emails. Japan is a market where trust beats tactics, relationships trump quick wins, and the rules of engagement are entirely different… Read More »Effective B2B Marketing in Japan: Strategies and Insights
It’s rewarding to do business in Japan, but it requires more than just a great product or competitive pricing. It demands cultural awareness and respect for long-standing traditions. The truth is, Japanese business culture is built on harmony, trust, and… Read More »Japanese business culture: 7 must‑know tips for international growth
When I ask you, “Who are your competitors?” you might be able to name a few businesses right away. Probably the big ones. Most likely, the market leaders. But let me ask—have you actually confirmed that through research, or are… Read More »Why your real competition isn’t who you think it is
Is it crucial to have your product in Japanese? This is the question I often get from my clients. They come to me, hoping for their product’s success in Japan. They want it to be as easy as possible. I… Read More »Why it’s important (crucial) to make your product available in Japanese
The translation industry has witnessed a revolutionary transformation over the past few decades, driven by advancements in technology. From the early days of rudimentary machine translation systems to the sophisticated neural networks of today, the landscape of Japanese translation has… Read More »AI translation in Japanese: 5 essential reasons it can’t beat human skill